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Thursday, June 25, 2009 5:15 pm – 6:00 pm Hall 3 |
For a complete schedule of the session featuring this keynote talk, please click here. |
We advocate a new cold-blooded view on the use of intelligence or skill at work. We observe with utmost concern, for instance, pharmacists with a PhD selling Aspirin, or IT-Gurus showing unexperienced users how to shut down computers other than to switch off the power. All these university graduates use their brain only in fractions of their working time – and they are earning lots of money. Why do we need all these experts? A closer look reveals that most of the brain work is used for fixing broken business processes at work. ("Sorry, X is not available, because there is snow in Iceland. Wait a second, we will look for a substitute Y. I am an X expert only, so I have to call twenty colleagues for help. Don't worry, I am always proud to find a solution for you."). Lean Brain Management aims at economizing on intelligence by moving all the necessary brain work in to a perfect system which can be handled by completely unskilled workers, the future "morons". Only the system must be intelligent, not the employees. We estimate that a perfect system can be designed by a few intelligent people, the so-called "moronorgs", who dumb down all business processes to perfect foolproof Lean Brain Quality. First stunning successes of Lean Brain Management have been achieved in Call Centers or Fast Food Chains. Here, the IQ needed has been lowered to such an extreme level that normal computers show more intelligence than the workers - for the first time in history! Therefore, Lean Brain Management can help finally to avoid human workers at all. The future vision of Lean Brain Management (LBM) is to let the clients do all the work for themselves. Clients may use their brains - it's fun in their unpaid free time! The world of LBM might quickly move to LBM 2.0.